The worst luck with glasses. I’ve been having it. At least lately. Since I’ve caved and started buying plastic frames. That is only in the past year, when I’ve had two frames break on me already. Ugh!
I used to buy only metal frames, and titanium at that. Never ever before in my life have I had glasses break. I had loose screws, disintegrating nose pads, and chipping paint, most issues easy to deal with (well, not the paint chipping part, that is quite irreparable, but it doesn’t make the glasses unusable).
But of course a victim of trends that I am, I’ve had to have plastic frames, because they seem more stylish. I still cannot stand plastic, why do I want to wear it on my face every day? I really can’t tell you, except that I’m vain and I haven’t been able to track a pair of wearable, affordable, vintage natural-horn frames (but dream big!).
And . . . it works! I just took a small break from the writing of this post to search ebay again for horn frames and what do you think? No, I didn’t find anything there, but Google did direct me to this great-looking company, Penn Avenue Eyewear, which makes buffalo horn frames that are not exorbitant in price! And they all look so good!
But of course, this realization had to come just after I have already placed an order of new glasses, which I am sorely regretting already. Here they are.
Not too bad looking, right?
Unfortunately, though, they are of course plastic again (with some metal, for good measure this time). And that is not even their biggest problem. These frames are Ray-Bans, and, as I also just discovered today, Ray-Ban is an American brand owned by an Italian company (!), Luxottica, which, has very unpleasant business practices. As unveiled by this very edifying CBS News exposé linked below, Luxottica dictates eyewear prices in US because it holds something that is very close to a monopoly on the American market. They own stores like Sunglass Hut, the largest sunglasses chain in the world, and LensCrafters, the largest eyewear retailer in North America, and they run Target Optical and Sears Optical; they also own best-selling brands like Ray-Ban and Oakley, and they own the second-largest vision care plan, EyeMed (they kind of dropped the ball there with only the second largest).
I promise that if you watch this video, you will not want to give any of your money to this company anymore.
So obviously, my New Year resolution is that I must buy my glasses from companies like Penn Avenue Eyewear, who not only offer what to me is amazing value (real horn, the dream of dreams!), but they do business in a way that I can appreciate: they donate 10% of every order to charity (the buyer can select from several charity options). I am in no way connected with this company, but I am super excited to have done this research and have found them. I know there are other online eyewear companies that escape the control of Luxottica: Warby Parker is one of them, for example, and Made Eyewear and David Kind seem to follow a similar model. But real horn has my heart. Soon, my lovelies, soon!
P.S. I just wanted to edit this post because I realized I didn’t mention that buying glasses online is not new for me and I am fully comfortable with it. I have bought glasses online from GlassesUSA.com several times in the past years and I’ve been very happy with their service, so at this point I am completely convinced that buying online is the way to go. But, if you want to avoid Luxottica and still buy from store, apparently Walmart and Cosco are not in their network.
Copyright 2018 Lori Tiron-Pandit